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WTR Special Report Q2 2024: Training your defence: the sports brand playbook

WTR Special Report Q2 2024: Training your defence: the sports brand playbook

How to champion winning brands on and off the playing field

Introduction

Foreword

Victoria Arnold-Rees
World Trademark Review

Executive Summary

Current state of play

Current state of play: an introduction

Global statistics: viewership figures, biggest deals and famous personalities

World’s most valuable sports brands – from NFL to IPL

Hugo Hensley
Brand Finance

Gender disparity in portfolios of highest-paid sports stars

Louise Newstead
World Trademark Review

Esports: top 10 brands and their filing activity

Joyce Ng
World Trademark Review

Premier League: the portfolios of football’s biggest clubs and players

Tim Lince
World Trademark Review

F1 driver portfolios: examined

Tim Lince
World Trademark Review

Famous sports personalities before EU courts: some you win, some you lose

Paul Maeyaert
FENCER

Personality and broadcasting: a creative approach to rights in China

Cai Guo
Jin Mao Law Firm

The best defence is a good offence

The best defence is a good offence: an introduction

Defending Liverpool FC off the pitch: in-house insights on brand protection

Victoria Arnold-Rees
World Trademark Review

Cleaning the streets of counterfeit merchandise: how the UK’s specialist IP crime unit tackles infringement around major sporting events

Emma Warbey
City of London Police’s Police Intellectual Property Crime Unit

From the archive: protecting the Olympic brand

Victoria Arnold-Rees
World Trademark Review

NIL in college athletics: a 2024 update

Amy Piccola and Levi Schy
Saul Ewing LLP

NFTs: a brand protection timeline

Tim Lince
World Trademark Review

Safeguarding the house: strategic protection for betting brands in a global arena

Stuart Lester
Mishcon De Reya

Esports and in-video game ads: unlocking value for brands and platforms

Danny Marti
Tencent

Game on: the future of sport

Game on: the future of sport: an introduction

Sports and the metaverse: protecting trademarks in a virtual universe

Michael Kondoudis
The Law Office of Michael Kondoudis

Saudi Arabia: brand protection considerations in the rising global sports hub

Sam Lovatt
World Trademark Review

Fastest-growing sports: where major businesses are putting their money

Tim Lince
World Trademark Review

The Enhanced Games: how the ‘doping Olympics’ wants to reinvent sports sponsorship around tech and pharma

Victoria Arnold-Rees
World Trademark Review

Further reading

Further reading

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