Market Insight

Updates from an international team of correspondents who report on recent developments in trademark law and practice in their home jurisdictions, as well as strategic issues and those relating to brand protection, portfolio management and value creation.

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China

22 MAY 2025

Strategic considerations for rights holders as CNIPA introduces new evidence requirements for non-use cancellation actions

A series of amendment notifications indicate a shift in evidence requirements for non-use cancellations in China, reflecting the CNIPA’s commitment to protecting legitimate rights and deterring bad-faith actions. Parties hoping to file for non-use cancellation must conduct thorough searches and adhere to the requirements to increase their chances of success.

03 APRIL 2025

CNIPA issues fresh requirements for submitting evidence in non-use cancellation actions

Recent updates to the examination rules have shifted the burden of proof from trademark owners to applicants filing non-use cancellation actions, who must now submit three types of evidence. The revisions are designed to curb malicious applications, improve examination efficiency and save administrative resources.

31 OCTOBER 2024

Best practices for protecting trademarks on Chinese social media as infringement threats increase

While combatting infringement on China's social media platforms remains challenging, it is achievable through a combination of legal, technical and collaborative measures. These include working with local trademark agents and authorities, regular monitoring and making careful use of cease-and-desist letters.

India

22 MAY 2025

L'Oréal wins permanent injunction in fraudulent domain dispute as Delhi High Court clamps down on online infringement

The Delhi High Court has issued a permanent injunction in favour of L'Oréal, finding that the defendants had used its trademarks to deceive third parties and make fake purchases online. With fraudulent domains expected to surge in 2025, the court must take a proactive approach protecting trademark owners from online fraud in India. 

15 MAY 2025

Delhi High Court highlights crucial need-to-knows for registering numeral marks in India following appeal ruling

Overturning the registrar’s decision to reject Vineet Kapur’s application to register the trademark 2929, the Delhi High Court has ruled that numeral marks that function as a source identifier can be protected under Indian law. The judgment reinforces the principle that distinctiveness – whether inherent or acquired through use – is crucial for registration.

17 APRIL 2025

OpenAI faces data scraping allegations in India’s first-ever generative-AI copyright infringement suit

In a landmark dispute at the Delhi High Court, Asian News International Media has alleged that OpenAI’s ChatGPT has been illegally scraping copyrighted material from its website. However, advisors to the court are split on whether the company’s actions constitute infringement under Indian law.

Turkey

09 JANUARY 2025

TÜRKPATENT ruling indicates move toward harmonisation with Court of Appeal’s approach to acquired rights amid controversy over divergent practices

TÜRKPATENT’s decision in an opposition proceeding signals a shift in its practice when it comes to the acquired rights principle. While no official announcement or update to the guidelines has yet cemented this, rights holders should present strong evidence of use from the outset to strengthen their claims.

09 MAY 2024

How the concept of the relevant consumer could shift in the metaverse under the Turkish classification system

While revised guidelines from the Turkish Patent and Trademark Office aim to distinguish between types of consumers when it comes to buying goods and services, the metaverse raises questions about how to apply the guidance to classes of products and trademarks in the virtual space.

11 JANUARY 2024

Cancellation actions could surge as TÜRKPATENT and Court of Appeal remain at odds over acquired rights principle

Decisions from the Turkish Court of Appeal and the Turkish Patent and Trademark Office highlight practical differences between the two organisation’s processes. It is crucial for rights holders to understand these differences in order to best strengthen claims going forward.

Western Balkans

21 NOVEMBER 2024

Best practices for keeping your trademark portfolio updated in the Western Balkans

It is crucial for rights holders in the Western Balkans to keep their trademark porfolios up to date to avoid non-use cancellation attacks. They should make use of customs and market protection tools to safeguard their rights against infringers, and weigh up the benefits of renewing or refiling their marks when the time is right.

04 JULY 2024

How to navigate provisional refusals in the Western Balkans

When it comes to provisional refusals of trademark registrations in the Western Balkans – whether they are based on absolute grounds or an opposition – it is crucial for rights holders to understand the legislative processes and timeframes during which to respond across the different jurisdictions to avoid delays. 

28 MARCH 2024

Oppositions in the Western Balkans: what rights holders need to know

When it comes to defending against trademark registrations that could threaten market exclusivity, oppositions are a viable option. There are various legislative processes that potential opponents should be aware of if they wish to commence proceedings in the Western Balkans.

USA

06 JUNE 2024

Declaration from director of opposing company deemed sufficient evidence of prior use by PTAB and Federal Circuit

A design and standard character mark infringement dispute has highlighted the validity of a declaration as evidence. While the defendant argued abuse of discretion by the PTAB, the Federal Circuit disagreed and supported a declaration from the director of the opposing company as sufficient for refusal to register. 

30 MAY 2024

Third Circuit vacates district court’s grant of relief in charity infringement dispute 

In a long-running trademark spat between two children’s education charities, the Third Circuit has ruled that the district court erred in granting relief to the plaintiff. Its decision sheds light on the impact of a delay in bringing a suit as well as where the burden of proof lies.

23 MAY 2024

District court erred in granting preliminary injunction, Second Circuit rules

In an infringement spat between the Fire Department of New York and a first responder, the Second Circuit overturned a district court decision to grant a preliminary injunction. The ruling highlights the importance of the differences between descriptiveness and secondary meaning under the Lanham Act. 

Scandinavia

04 JANUARY 2024

How amendments to the Trademark Act have helped align Norway with the rest of Europe

Amendments to the Norwegian Trademark Act, which entered into force on 1 March 2023, have brought the country into line with current European legislation and directives. Exploring some of these changes reveals how they may impact registration decision making.

15 JUNE 2023

Danish practice to align with EUIPO on following GI conflict over Scotch Whisky

A dispute involving the GI Scotch Whisky has led to a more harmonised approach between the DKPTO and EUIPO. It also highlights that consumer surveys are a powerful tool when evidence of public perception is required.

13 APRIL 2023

How evolving regulations are affecting trademark registrations related to NFTS and virtual goods and services in 2023

The publishing of the latest edition of the Nice Classification on 1 January 2023 provides clarity for applicants by highlighting disparities among the Scandinavian approaches to navigating trademark registration in digital marketplaces.

Taiwan

24 AUGUST 2023

Alternative methods to curb trademark squatting amid post-registration opposition abolition

A draft amendment to Taiwan’s Trademark Act is set to replace the post-registration opposition system with invalidation proceedings. It will introduce a trial and appeal board and will allow third parties to submit observations during the pre-registration examination process.

13 JULY 2023

Amended good-faith prior use clause could threaten predictability in trademark suits

An amendment to Taiwan’s Trademark Law will muddy the scope of protection provided by good-faith prior use. This may make it more difficult for defendants to argue legitimate use of marks and for courts to assess infringement.

11 MAY 2023

Wide-ranging draft amendment looks set to reshape trademark landscape

The recently passed draft aims to modernise the Taiwanese trademark regime, shaking up pre-existing policies with regard to applications, reviews, oppositions, cancellations and Customs proceedings.

Poland

20 APRIL 2023

Key amendments to Civil Code of Procedure alter interim injunction proceedings in trademark cases

Amendments accepted in March officially codify a mix of new and previously existing practices of Polish IP courts into law, affecting rights holders at each stage of interim injunction proceedings.

23 FEBRUARY 2023

McDonald’s reversal shines spotlight on proving genuine use in Poland

The EUIPO’s seismic cancellation – and eventual reinstatement upon appeal – of a McDonald’s registered mark highlights issues with Poland’s rules for proving genuine use.

02 FEBRUARY 2023

Patent Office’s e-platform is a hit with target audience

Three years since its debut, analysis of user rates clearly shows that the electronic services platform – a pivotal part of the office’s push for digitisation – continues to develop and help resolve users’ IP issues.

Switzerland

16 FEBRUARY 2023

How trademark use requirements influence permissible brand evolutions

To ensure the viability of their brand’s evolving intellectual property, it is crucial that Swiss trademark owners understand and comply with proper use guidelines regulating any changes to existing marks.

26 JANUARY 2023

How to protect trademarks against non-use effects in Switzerland

Understanding Switzerland’s particular trademark use requirements is crucial for rights holders developing their protection and defence strategies and for applicants hoping to secure their marks.

21 OCTOBER 2021

Swiss authorities relax examination practices for trademarks featuring a place name

With exceptions, it will no longer be a prerequisite to limit goods and services to their geographical origin for trademarks containing an indication of source. The Swiss Federal Institute of Intellectual Property appears to be becoming more flexible, aligning its approach with that of the European Union.

Belgium

31 MARCH 2022

More than a wine label when prestige is at stake

When a trademark achieves a reputation, owners can claim broader protection on goods and services not designated by their original registration. However, such brands also attract counterfeiters, which as the recent infringement of the PETUS mark shows, can damage reputation.

Canada

03 JUNE 2021

The burdens of popularity – Canadian examination times and new office practices

The first of a two-part article examining the Canadian Intellectual Property Office’s latest steps to address its ongoing backlog of applications examines recent practice notices aimed at increasing the speed and efficiency of domestic application examination.

19 NOVEMBER 2020

Bricks and mortar or is online in order? Federal Court of Appeal checks in to trademark use and hotel services

The Federal Court of Appeal has handed down its decision in Miller Thomson v Hilton Worldwide Holding LLP, which relates to a non-use cancellation proceeding against the WALDORF-ASTORIA mark. The decision helps clarify what it means to provide hotel and motel services in Canada.

12 NOVEMBER 2020

EMPOWER-ing trademark infringement claims against public authorities

A recent case demonstrates that public authorities can be held liable for trademark infringement, even where they have obtained protection for an official mark.

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