Journey Mapping
How This Course Will Transform Your Career
In This Course, You'll
Get excited when you learn how to create simple, intuitive experiences, services, and products that make a big impact for you and your company! Did you know that businesses using journey mapping earn more than 13 times the revenue from cross-sell and up-sell compared to their competitors? Every obstacle in your checkout or signup flow is lost revenue, and journey mapping helps you get it back. Journey maps help you step into your customer's shoes, deeply understand their needs, and optimize their entire experience from start to finish. When your design is so seamless that people barely notice it, they feel truly understood—and they keep coming back. This drives higher sales, engagement, and retention. Journey mapping isn't just about solving problems. It's about creating moments people love while making your work more meaningful, impactful, and rewarding. Journey mapping gives you timeless, human-centered skills AI can't replace.
Make yourself invaluable as you get familiar with the three most common types of journey maps: experience maps, customer journey maps, and service blueprints. Journey mapping skills aren't just for designers. You'll make better business decisions when you use journey mapping to focus resources where they give you the best return on investment (ROI). Journey maps give all teams—management, marketing, sales, and more—a clear way to communicate and collaborate. No matter your background, you can easily master journey mapping. With clear guidance and real-world examples, you'll apply your skills from day one.
Gain confidence and credibility as you turn research into perspective grids and create impactful journey maps. You'll even learn to lead a journey mapping workshop that results in successful product/process initiatives and portfolio-ready case studies. Save time as you apply proven step-by-step processes and ready-to-use templates to create insightful case studies for your portfolio or to make an immediate impact in your current role. This course will give you practical, in-demand skills you can use to excel in any field.
It's Easy to Fast-Track Your Career with the World's Best Experts
Master complex skills effortlessly with proven best practices and toolkits directly from the world's top design experts. Meet your experts for this course:
Matt Snyder: Director of UX Design at Axiom, passionate about building out product design roles in human-centered tech companies.
Indi Young: Problem-discovery researcher, speaker, coach, and author of “Time to Listen,” “Practical Empathy,” and “Mental Models.”
Kai Wang: Product Designer who has designed complex experiences for CarMax and Capital One.
Gain an Industry-Recognized UX Course Certificate
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Why Learn Journey Mapping?
Journey Mapping falls under the umbrella term of User Experience (UX) design. UX design is your fast-track to a meaningful, secure, and rewarding career.
Worried You'll Lose Your Job to AI? UX Design Skills Make You AI-Proof
UX design builds on your core human strengths such as emotional intelligence, deep human understanding, critical thinking, intuition, and imagination.
AI can't replicate your uniquely human ability to design for real emotions and needs such as joy, comfort, curiosity, safety, and a sense of belonging. These deeply human insights are your superpowers. With UX design skills, you'll turn them into products and experiences people truly love. You become irreplaceable, confident and in demand.
And yes, we'll also show you how to use AI to accelerate your results.
Feeling Stuck in the 9–5? Design Your Freedom
Tired of feeling undervalued, anxious, or trapped in your career? UX design skills open doors to freedom, flexibility, remote work, and a career you're excited about—without starting from scratch.
Stop wondering if you could be more. Start realizing your full potential today.
UX Design is Booming: Accelerate Your Career to Higher Salaries and Impact Across All Jobs and Industries
Salaries for people with design skills are soaring, often surpassing $200K in cities like San Francisco, and job growth is strong (13% globally). Why? Because companies thrive when their users are happy. Companies that invest in great design outperform the S&P 500 Index by a whopping 228%.
Design a Life You Love
Great design is all about helping people meet their needs and achieve their goals through intuitive, meaningful, and delightful experiences. Skills in design will empower you to create experiences and products that make people's lives easier and more fulfilling. And when people love what you create, your business thrives, and your salary potential grows. You get the ultimate double win:
You'll feel deeply fulfilled by designing experiences and products people love.
You'll be financially rewarded for your real-world impact.
Course Overview: What You'll Master
- Each week, one lesson becomes available.
- There's no time limit to finish a course. Lessons have no deadlines.
- Estimated learning time: 10 hours 11 mins spread over 6 weeks.
Lesson 0: Welcome and Introduction
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0.1: Get Help, Career Advice, and Job Opportunities (2 mins)
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0.2: How to Get Your Course Certificate (16 mins)
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0.3: Grow Your Global Network and Build Your Brand (12 mins)
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0.4: Global Skills, Local Jobs: Build Your Network in Your Area (2 mins)
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0.5: Gain Timeless Skills Through Courses from IxDF (21 mins)
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0.6: Mandatory vs Optional Lesson Items (7 mins)
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0.7: Learn Smarter: The Perfect Mix of Video and Text (6 mins)
Lesson 1: What is Journey Mapping?
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1.1: Welcome to Journey Mapping (7 mins)
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1.2: Welcome and Introduction (8 mins)
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1.3: The Power of Mapping (25 mins)
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1.4: Journey Mapping in UX (29 mins)
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1.5: Congratulations and Recap (2 mins)
Lesson 2: Journey Mapping Variations
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2.1: Welcome and Introduction (13 mins)
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2.2: Experience Maps (18 mins)
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2.3: Customer Journey Maps (13 mins)
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2.4: Service Blueprints (15 mins)
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2.5: Journey Mapping Process Variations (49 mins)
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2.6: Congratulations and Recap (2 mins)
Lesson 3: How Do I Gather Data for a Journey Map?
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3.1: Welcome and Introduction (15 mins)
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3.2: How to Conduct Problem and Solution Space Research (1 hour 9 mins)
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3.3: How to Create a Perspective Grid (27 mins)
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3.4: Build Your Portfolio Project: Create a Perspective Grid (12 mins)
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3.5: Congratulations and Recap (1 min)
Lesson 4: How to Create a Journey Map
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4.1: Welcome and Introduction (10 mins)
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4.2: How to Create an Experience Map (18 mins)
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4.3: How to Create a Customer Journey Map (17 mins)
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4.4: How to Create a Service Design Blueprint (1 hour 19 mins)
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4.5: Build Your Portfolio Project: Create a Journey Map (9 mins)
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4.6: Congratulations and Recap (1 min)
Lesson 5: How to Run a Journey Mapping Workshop
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5.1: Welcome and Introduction (3 mins)
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5.2: How to Set Up a Workshop (25 mins)
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5.3: How to Increase Understanding (31 mins)
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5.4: How to Create Vision (11 mins)
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5.5: How to Guide Evaluation (19 mins)
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5.6: How to Plan Experiments (14 mins)
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5.7: Build your Portfolio Project: Workshop Plan (9 mins)
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5.8: Conversations: Community-Based Learning and Networking (6 mins)
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5.9: Congratulations and Recap (1 min)
Lesson 6: Course Certificate, Final Networking, and Course Wrap-up
How Others Have Benefited

Carolina Cajazeira, Brazil
“Even with it being a course for beginners, it brings a lot of valuable content, even for people with greater seniority. Classes are dynamic, and the organization of the content makes it easy to understand and assimilate all the lessons learned.”

Olha Abazalii, Denmark
“A lot of interesting and necessary information, good explanation skills, very insightful examples, and enjoyable tasks.”

Björn Rohles, Luxembourg
“This course was really cool. It was engaging and had a good mix of content. I particularly enjoyed the good use of a realistic example (Rhythm Road) throughout the course. That made it really engaging to learn.”
How It Works
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Take online courses by industry experts
Lessons are self-paced so you'll never be late for class or miss a deadline.
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Get a Course Certificate
Your answers are graded by experts, not machines. Get an industry-recognized Course Certificate to prove your skills.
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Use your new skills in your existing job or to get a new job in UX design. Get help from our community.
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